Media Planning Skills Bootcamps

WYK’s Media Planning Skills Bootcamps are funded by the Greater London Authority to support jobseekers and career changers to kickstart their career in media. It has been designed with employers and industry professionals to help you develop skills for entry-level Media Planning, Client Services/Client Leadership and Account Executive roles in media agencies.

Learn highly in-demand skills in areas such as TV, Out Of Home (OOH) and Print while mastering essential media planning and account executive skills.

Work on an industry-standard planning project - making sure you stand out to employers.

Not sure if it’s for you? Read more about what media planning is

  • 9 weeks, full time (10am-4pm, Mon-Fri)

  • Hybrid format: remote with some in-person days

  • Taught by industry practitioners

  • Designed with media agency employers

  • Practical sessions with hands-on, industry-based tasks

  • Employability support

Next programmes:

September 2026

ELIGIBILITY

As our programmes are funded, you will need to meet the following GLA eligibility criteria:

  • Aged 19+

  • Living in the Greater London Authority area

  • Right to work in the UK (Please note that Student Visas are not eligible)

  • Not in full time work or full time education

  • Have not previously started a Skills Bootcamp funded by the DfE since April 2026

Age Eligibility

WYK is a non-profit organisation with a focus on supporting underrepresented young people to upskill and access employment opportunities.

As a result of this focus, we cap our age eligibility at 40.

If you meet the eligibility criteria above and would like to apply for our next programme please submit an application and we will be in touch to discuss next steps.

Applications are currently closed, please complete the expression of interest form if you would like to be informed once applications open.

Media Fundamentals

We’ll teach you the essentials across a range of media channels, with a focus on TV, AV, OOH and DOOH, and print. Alongside this you’ll learn digital media basics.

Media Planning Focus

Develop essential media planning skills, learn how to plan campaigns, carry out audience research, and how to work with clients effectively.

Relevant Project Work

You’ll work on media planning projects designed to reflect real-life industry work, and to showcase your skills to employers.

Excel

Every media planner needs Excel skills! Our Excel training will ensure you have the spreadsheet essentials needed in the industry, as well as the confidence to use Excel for real-world tasks.

Industry Masterclasses

We bring in industry experts to run masterclasses on key industry topics and to share insights on what it’s like working in media.

Employability Support

We’ll make sure you complete the programme ready to apply for roles, with support on CVs, understanding industry roles and interview prep.

FAQs

  • As this is a funded programme, you will need to meet the following eligibility criteria:

    • 19+ at the programme start date

    • Right to work in the UK (Please note that Student Visas and Graduate Visas are not eligible)

    • Have not previously started a Skills Bootcamp funded by the DfE since April 2026

    Not eligible or not sure? Fill in our application form and the team will direct you to the right programme.

  • WYK is a full-time programme, running 10am-4pm Monday-Friday. This time consists of a mix of taught sessions, group work and self-study.

    This Skills Bootcamp runs for 9 weeks.

  • This bootcamp is designed to build skills for entry-level media agency roles, including media planning, client leadership and account executive.

    It will also give you a good foundation to go into other media agency roles in TV/AV, Print, and OOH/DOOH.

  • No! WYK is designed to take you from complete beginner level to ready to work in media. You do not need any experience in media or marketing, but during application we look for enthusiasm and curiosity!

    However, you will need basic digital literacy skills. If you’re not sure if this programme is for you, complete the application and you’ll be invited to a info session to learn more.

  • WYK is a full-time programme, so it will not fit around full time work. Many learners work part-time around the programme (evenings or weekends).

  • Apply via our website. We will review your application and eligibility.

    If you are eligible, we’ll then invite you to an informal interview (online) with a member of the WYK team. Don’t worry, we’re just looking for an interest in media!

    If successful, you’ll be invited to enrol in the programme.

  • This programme is designed to help you get a job in media. If you are looking to start your own business or promote an existing business, this won’t be the right fit for you. Take a look at our other programmes