Discover Digital Marketing

Interested in a career in Digital Marketing? WYK’s fully-funded Digital Marketing and Employability programme combines an intro to digital marketing channels and essential concepts with developing key skills for work.

Who is this for?

  • Those considering a career in digital marketing, whether you are currently unemployed or a career changer.

  • If you already have digital marketing experience, or a level 2 or above qualification in marketing, this will not be the right fit for you - explore our other programmes

  • 12 hours per week for 8 weeks, part time

  • Hybrid format: live online sessions with regular in-person days

  • Practical sessions with hands-on tasks and feedback

  • Delivered by industry professionals

  • Gain a Level 2 qualifications in Digital Marketing and Employability Skills

  • Progression support to help you decide what’s next

Next programme:

September 2026

ELIGIBILITY

As our programmes are funded, you will need to meet the following GLA eligibility criteria:

  • Aged 19+

  • Living in the Greater London Authority area

  • Right to work in the UK (Please note that Student Visas are not eligible)

  • Not in full time work or full time education

Age Eligibility

WYK is a non-profit organisation with a focus on supporting underrepresented young people to upskill and access employment opportunities.

As a result of this focus, we cap our age eligibility at 40.

If you meet the eligibility criteria above and would like to apply for our next programme please submit an application and we will be in touch to discuss next steps.

Applications are currently closed, please complete the expression of interest form if you would like to be informed once applications open.

Marketing Strategy

Learn how businesses use digital marketing in different sectors, how to carry out market research and how to

Digital Marketing Channels

Explore SEO, organic social media, email marketing and paid advertising, and learn how to use them to reach customers online.

Campaign Planning

Plan a digital marketing campaign, with tutor guidance, and present a campaign proposal

Marketing Careers

Understand the different career paths in the marketing industry, and what is the best fit for your skills and goals.

Workplace Skills

Develop workplace skills such as teamwork, communication and time management, and learn how to communicate these to potential employers.

Progression Support

We’ll support you with your next steps, whether that’s continued learning with WYK on a level 3 programme or Skills Bootcamp, accessing other funded learning with our network, or preparing to apply for work.

FAQs

  • As this is a funded programme, you will need to meet the following eligibility criteria:

    • 19+ at the programme start date

    • Right to work in the UK (Please note that Student Visas and Graduate Visas are not eligible)

    Not eligible or not sure? Fill in our application form and the team will direct you to the right programme.

  • This is a part time programme, with 12 hours of live sessions (online and in person) per week for 8 weeks. You may require some additional time to complete assignments.

  • You may wish to continue learning with us and progress to a Level 3 programme or equivalent Skills Bootcamp, apply for apprenticeships or other roles, or continue learning elsewhere. Our Career Planning module will walk through developing a plan, and your assigned progression coach will discuss options and support your next steps.

  • No! This is a beginner level course for those who are unemployed or career changers. You just need an interest in digital marketing and the time to commit to the programme. If you already have some digital marketing experience, this won’t be the right fit for you - have a look at our other programmes.

  • You’ll just need to confirm that you can attend the sessions - please check individual programme times.

    Many of our learners work part time around the programme hours. If you are employed full time and want to develop digital marketing skills to progress in your role, please speak to your employer about the time commitment before applying.

  • Apply via our website. We will review your application and eligibility.

    If you are eligible, we’ll then invite you to an informal interview (online) with a member of the WYK team.

    If successful, you’ll be invited to enrol in the programme.