Digital Marketing Skills Bootcamps

WYK’s Digital Marketing Skills Bootcamps are funded by the Greater London Authority and DfE to support jobseekers and career changers to access roles in the digital marketing industry.

Learn highly in-demand skills in areas such as Google Ads and Facebook Ads, while building knowledge of digital marketing fundamentals.

Run campaigns for a real business - making sure you stand out to employers.

  • 10 weeks, full time (10am-4pm, Mon-Fri)

  • Hybrid format: remote with some in-person days

  • Taught by industry practitioners

  • Designed with digital employers

  • Practical digital marketing sessions with hands-on, industry-based tasks

  • Employability support

Next programmes:

London

29th April - 5th July (applications open now) - Programmatic

Birmingham / Sheffield / Nottingham

(And surrounding areas)

15th July - 20th September (applications open now) - Social Media

(Now isn’t the right time? Register your interest for later 2024 programmes)

Digital Marketing Fundamentals

Learn the core areas of digital marketing, with practical industry-based exercises throughout. We’ll cover strategy, social media, search, display, analytics and ecommerce, as well as business essentials.

Specialist Track

Dive deeper into one of our specialisms: Paid Search (Google Ads), Paid Social (Facebook and Instagram Ads) or Programmatic. Taught by an industry expert, you’ll get hands-on experience in the platform to stand out to employers.

Real Client Experience

In teams, we’ll provide a budget to run campaigns for a real business. You’ll develop a plan based on the business objectives, build and run campaigns, and present back to the client. All while getting valuable teamwork experience!

Excel

Every digital marketer needs Excel skills! Our Excel training will ensure you have the spreadsheet essentials needed in the industry, as well as the confidence to use Excel for real-world tasks.

Industry Masterclasses

We’ll bring in industry experts to run masterclasses on key digital topics. Previous masterclasses have included Data Visualisation, Email Marketing and SEO.

Employability Support

We’ll make sure you complete the programme ready to apply for roles, with support on CVs, understanding industry roles and interview prep.

FAQs

  • As this is a funded programme, you will need to meet the following eligibility criteria:

    • 19+ at the programme start date

    • Living in the Greater London area or Greater Manchester area

    • Right to work in the UK

    • Lived in the UK, EU or EEA for 3 years

    • Have not previously started a Skills Bootcamp funded by the DfE

    Not eligible or not sure? Fill in our application form and the team will direct you to the right programme.

  • WYK is a full-time programme, running 10am-4pm Monday-Friday. This time consists of a mix of taught sessions, group work and self-study.

    The Skills Bootcamps programmes run for 10 weeks.

  • No! WYK is designed to take you from complete beginner level to ready to work in digital. You do not need any experience in digital marketing, but during application we look for enthusiasm and curiosity!

    However, you will need basic digital literacy skills. If you’re not sure if this programme is for you, complete the application and you’ll be invited to a taster session to learn more.

  • WYK is a full-time programme, so it will not fit around full time work. Many learners work part-time around the programme (evenings or weekends).

    If your employer wishes to send you on the programme, they can part-fund your place. Please note this on your application form and we will provide further details.

  • Apply via the form here. We will review your application and eligibility and invite you to a Taster Session.

    Taster Sessions are interactive group sessions, usually online, which give you a sense of the programme. This will help you to decide if this is the right fit for you, and gives plenty of opportunity to ask questions.

    We’ll then invite you to an informal interview (online) with a member of the WYK team. There will be a short task set to complete before the interview. Don’t worry, we’re just looking for an interest in digital!

    If successful, you’ll be invited to enrol in the programme.

  • This programme is designed to help you get a job in digital marketing. If you are looking to start your own business or promote an existing business, this won’t be the right fit for you. Take a look at The Prince’s Trust enterprise programmesr-young-people/support-starting-business instead.