SEO Skills Bootcamp

WYK’s SEO programme supports jobseekers and career changers to access roles in search engine optimisation.

Learn highly in-demand organic search skills, while building knowledge of digital marketing.

Work on a practical SEO project - making sure you stand out to employers.

  • 10 weeks, full time (10am-4pm, Mon-Fri)

  • Hybrid format: remote with some in-person days

  • Taught by industry practitioners

  • Practical sessions with hands-on, industry-based tasks

  • Employability support

Next programme: London

15th July - 20th September

Applications open now!

(Now isn’t the right time? Register your interest for later 2024 programmes)

What is SEO?

  • Search Engine Optimisation, also known as organic search, is the process of improving a website’s visibility in search engine results. SEO is an important digital marketing channel and an in-demand skillset for digital employers.

  • This programme focuses on key skills for SEO, including writing optimised content, keyword research and understanding how search works.

  • You’ll also learn wider digital marketing fundamentals, and key skills such as Excel and analytics.

  • Typical job titles following this programme include SEO Executive, SEO Assistant, Digital Marketing Assistant and Content Marketing Executive.

Digital Marketing Fundamentals

Learn the essentials of digital marketing and how SEO fits into the industry. You’ll learn about different marketing channels, digital strategy and work skills.

Specialise in SEO

Led by an industry expert, you’ll focus on learning how search works, creating content and technical SEO. You’ll get to know industry tools and work on real-life SEO tasks.

Showcase your Skills

You’ll work on an SEO project with a real business to showcase your skills, and finish the programme with a case study to show employers.

FAQs

  • As this is a funded programme, you will need to meet the following eligibility criteria:

    • 19+ at the programme start date

    • Living in the Greater London area

    • Right to work in the UK

    • Lived in the UK, EU or EEA for 3 years

    • Have not previously started a Skills Bootcamp funded by the DfE

    Not eligible or not sure? Fill in our application form and the team will direct you to the right programme.

  • WYK is a full-time programme, running 10am-4pm Monday-Friday. This time consists of a mix of taught sessions, group work and self-study.

    Please see the current programme start dates at the top of this page.

  • No! WYK is designed to take you from complete beginner level to ready to work in digital. You do not need any experience in digital marketing, but during application we look for enthusiasm and curiosity!

    However, you will need basic digital literacy skills. If you’re not sure if this programme is for you, complete the application and you’ll be invited to a taster session to learn more.

  • Apply via the form here. We will review your application and eligibility and invite you to a Taster Session.

    Taster Sessions are interactive group sessions, usually online, which give you a sense of the programme. This will help you to decide if this is the right fit for you, and gives plenty of opportunity to ask questions.

    We’ll then invite you to an informal interview (online) with members of the WYK team. There will be a short task set to complete before the interview.

    If successful, you’ll be invited to enrol in the programme.