Meet the leaders helping shape our mission
We’re excited to introduce the members of our WYK Digital Advisory Panel - a talented group of professionals united by their passion for transforming digital education. These experts are committed to our mission of empowering young people from underrepresented backgrounds with the skills they need to succeed in the digital world.
As key advisors, they will help guide WYK Digital in making digital skills training more accessible, inclusive, and impactful. Their insights will ensure our programmes stay innovative and aligned with the needs of both young people and employers.
Meet Our Panel Members
Each member brings a wealth of experience from digital technology, education, and employment sectors. Together, they will offer valuable feedback on our strategy, programmes, and partnerships, helping us create meaningful change.
Kimora D
Consent Operations Manager
News UK - The Sun (Former WYKer)
With over four years of experience in advertising operations. Kimora began her career as a trainee here at WYK digital, which helped her land her first role as an Ad Operations Apprentice, eventually progressing to Ad Operations Executive over four and a half years.
“I’m supporting WYK because I know first-hand the impact the programme can have on aspiring digital professionals, and I’m excited to give back by helping guide and inspire the next cohort.”
Martin Corcoran
CEO/OWNER Summit Media & Productcaster
Martin has worked in marketing and media for the last 20 years helping clients such as Wickes, Tesco and Argos drive sales, improve ROI and deliver more profits.
More recently he was nominated in Campaigns Top 40 over 40 program for EMEA. Martin is key member of the EUs Digital Markets Commission supporting development of the digital industry and regulating big tech as well as completing the INSEAD Executive Education Program in 2023.
His ambition is to make Hull, where Summit and Productcaster are based, a digital powerhouse where local talent can excel.
Vim Amin
Operations Director
Dentsu
Vim has 20+ years’ experience driving operational excellence, transformation, and sustainable growth across complex digital and technology organisations. He is currently Director of Operations at Dentsu, leading performance, people, transformation, and operational strategy.
He has held similar roles across FTSE 100 companies, SMEs, and not-for-profits, including BT, Tesco, and Compass Group. Passionate about social impact and inclusion, Vim serves as Non-Executive Director at Community Cycleworks and previously as Governor of Finance at Clara Grant Primary School, supporting strategy and sustainability in underserved communities.
“Having volunteered and supported a few WYK cohort taster sessions within my role at Dentsu, I was inspired by the mission to break down barriers and improve access to digital careers, ensuring that opportunity is defined by what you know, not who you know.
The blend of hands-on experience across live projects and how this translates to tangible business outcomes is a game-changer for the sector.
I'm delighted to be part of something which will make a significant positive difference in people’s careers while supporting the broader, ever evolving digital industry.”
Eraaj Selvadurai
Head of Organic Performance
OMD EMEA
Eraaj has 20+ years experience leading digital marketing, innovation, and growth across global brands, agencies, and start-ups in London and New York.
Throughout his career, he has been passionate about building diverse, high-performing teams and mentoring emerging talent.
“I chose to support WYK Digital because I’ve seen first-hand how powerfully it opens doors, develops confidence, and creates meaningful career pathways. The programme nurtures brilliant future leaders from a wide range of backgrounds, which strengthens the industry as a whole and I’m proud to play a small part in that.”
Catherine Falla
Director of People & Culture Medialab
Catherine leads people strategy, culture, and talent at Medialab - Media Week’s Independent Agency of the Year and Sunday Times Best Place to Work. She focuses on doing the right thing, creating inclusive environments, and helping people flourish.
With extensive experience in leadership, early careers, and organisational development, Catherine is passionate about widening access to opportunities in the media and digital industries. She has led Medialab’s long-standing partnership with WYK, supporting students through mentoring, insight days, and early career opportunities.
“WYK is an exceptional social enterprise, led by passionate, purpose-driven people who are genuinely committed to breaking down barriers into digital careers.
Their mission and values strongly align with Medialab’s belief in doing the right thing and helping people flourish.
Medialab has proudly supported WYK for many years, sponsoring their work, mentoring students and hosting insight days. We’ve also seen first-hand the impact of their programmes through the talented WYK alumni who have joined Medialab and are thriving in their roles.
I’m proud and delighted to be supporting WYK as part of the Advisory Panel and look forward to deepening our partnership as we continue to work together to create more equitable access to opportunity.”
Ammaarah Sheikh
Account Manager
Omnicom (Former WYKer)
Ammaarah has 4 years of experience within the media industry, specialising in media planning and insights. She has worked across a broad range of client sectors including FMCG, energy, financial services, publishing, household and personal care, and pet care.
“I chose to volunteer with WYK to give back to the programme that supported me in securing a role within the media industry. It’s incredibly rewarding to help others build their confidence, find their footing, and connect with like-minded individuals who share the same passion for media.”
Sanita Sandhu
Chief Strategy & Growth Officer
MENAT at Initiative
Sanita is a global strategy and growth leader with 20+ years driving digital transformation across EMEA, MENAT and APAC. She partners with senior leaders to unlock sustainable business growth through technology, data and creativity.
Her career started in digital performance and technology, the same space that WYK opens up for young people today. That early exposure shaped everything that followed and gave her access to confidence, opportunity and a global platform. Supporting young people into digital and tech is personal for her.
Sanita has worked with some of the world's most iconic brands, including Nike, Gucci, Hermès, Shiseido, Colgate Palmolive, John Lewis, BBC, AXA, ING and Expedia. She's held senior roles across WPP, Havas, MGMD and IPG Mediabrands.
“WYK represents a full-circle moment for me - my own career began in digital performance and technology, and those early opportunities changed my life. Supporting young people to access the same confidence, skills and belief through WYK is something that truly sits close to my heart.”
Ian Barnor
Senior Loyalty Manager
Currys
Ian Barnor is a senior CRM and growth leader with extensive experience building data-led customer strategies at scale.
At Currys, he specialises in loyalty, personalisation, lifecycle marketing, and commercial CRM, focusing on driving growth through customer insight and technology. Ian is also passionate about inclusive leadership, mentoring emerging talent, and helping businesses turn customer data into a competitive advantage.
“I chose to work with WYK Digital because what they stand for genuinely resonates with me. Their commitment to creating opportunities for underrepresented young people aligns closely with my own values. Beyond purpose, I really respect their ambition and the way they’re building something meaningful and future-focused.
Joining WYK as an advisory member feels like a natural fit, and I’m excited to support the team as they continue to grow their impact — commercially and socially.”
Maryam Omar
Digital Planning Senior Executive OMD UK (Former WYKer)
Maryam’s career is rooted in the opportunities created by WYK Digital. Through their digital marketing programme, she gained the skills and industry access that led her to her current position.
“Joining the WYK advisory panel allows me to give back to the organisation that played a key role in my professional growth.”
We’re incredibly proud to have such a diverse and forward-thinking group on board. With their support, we’re confident we’ll continue to drive WYK Digital’s mission forward.
Stay Tuned!
Together, we’re building a more inclusive digital workforce, opening doors for young people, and making a lasting impact on the future of the digital economy.